Property Overview: The strategy begins with a detailed overview of the property, including its location, features, condition, current use, and potential uses. This serves as the basis for creating the property’s unique selling proposition.
Target Market Analysis: This section identifies the ideal buyers or tenants for the property. This might involve analyzing demographic data, market trends, and competitor offerings to understand who is most likely to be interested in the property.
Unique Selling Proposition (USP): Based on the property overview and target market analysis, this section identifies the property’s unique selling points. This is the core message that will be communicated to potential buyers or tenants to make the property stand out in the market.
Listing Plan: This part outlines how the property will be listed. This could include details on the listing price or lease rate, listing platforms, listing duration, listing description, and more. High-quality photos and videos, 3D virtual tours, and detailed floor plans are often used to showcase the property effectively.
Marketing Channels: Here, the strategy identifies the marketing channels that will be used to reach potential buyers or tenants. This could include online platforms (such as real estate websites, social media, and email marketing), print media, direct mail, signage, industry networking events, and more.
Marketing Materials: This section outlines the marketing materials that will be created to promote the property. This could include brochures, flyers, email campaigns, social media posts, video tours, and more.
Timeline: This part provides a timeline for the listing and marketing activities. It details when the property will be listed, when marketing activities will be launched, and when key milestones (like open houses or bidding deadlines) will occur.
Evaluation and Adjustments: Finally, the strategy includes a plan for evaluating the effectiveness of the listing and marketing activities and making adjustments as necessary. This could involve tracking metrics like listing views, inquiries, showings, offers received, and more.
Remember, this is a general guideline. The specifics of a Listing and Marketing Strategy can vary greatly based on the specifics of the property and the expertise of the team handling the process, like the MORGENSTERN TEAM at HRE Commercial Real Estate.